Netmore America

website: netmoreamerica.com

Challenge
Netmore America is a Professional net branch system, offering back-end mortgage solutions that provide their partners maximum control, earnings and future value through equity ownership.

Netmore was a start-up company that came to The Brewery with over 75 years of combined industry knowledge and experience through its 4 managing partners but no brand, no identity and no driving mission or values.

Insight
Each of the business’s partners offered a different area of expertise. Combined together this set Netmore apart from its competition and created a unique position in the market.

Solution
Working alongside NewEdge, our strategy partner, we created a set of core values to drive the company forward from a standing start in January 2007. These values were then translated into both a business strategy and brand identity that reflected this unique proposition.

Netmore wanted to set a new standard in their industry, and as such the brand identity needed to look modern, contemporary and even forward-thinking using white space where possible to counter the industry-standard tendency to throw lots of information at customers simultaneously. The Netmore management wanted their reputations and experience to work for them in building their customer base and the brand need to exhume this confidence and expertise.

Results
A full set of printed materials was created, as was a website template and e-business system design to be implemented later in the year.

Netmore was delighted with the simplicity and confidence of the design and, combined with the use of powerful black and white imagery, had a very strong platform from which to launch their new company.